PRESS
September, 2018 - Seven Leaf Magazine
A pioneer in cannabis legalization leads the industry into the future
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Meet Greta Carter, a fairy godmother of sorts in the cannabis industry. She leads the Highroad team, and she is also a part of the UCANNTECH team.
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September 4th, 2018 - www.thedesertsun.com
"Cannabis crackdown: Pot businesses stoked as law enforcement takes aim at unlicensed shops"
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Greta Carter, the founder of Highroad Consulting Group in Desert Hot Springs, said she’s “encouraged” to see California take an assertive approach to policing unlicensed cannabis companies, as well as pop-in inspections on licensed marijuana businesses. Strict compliance with state law, she said, is what keeps federal law enforcement at bay.
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August 17th, 2018 - www.kmir.com
"CANNABIS INDUSTRY COURSES COMING TO COLLEGE OF THE DESERT"
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The college is collaborating with Highroad Consulting Group to develop the curriculum for the program. Ryan Fingerhut is an experienced lawyer who specializes on licensing and compliance of the cannabis industry, and he helped create the classes.
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August 15th, 2018 - www.thedesertsun.com
"College of the Desert will push local cannabis industry to higher ground with new program"
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"In collaboration with local businesses, College of the Desert will start guiding students through the weeds of state compliance in the ever-growing and highly-regulated cannabis industry."
"The college will offer a series of courses in cannabis compliance and one for human resources regulations. Students will need to complete a sequence of three sessions for each course to earn certificates. The curricula were designed by legal and industry experts at Highroad Consulting Group, a Desert Hot Springs consulting company that provides services to cannabis businesses."
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February 27, 2018 - www.visitgreaterpalmsprings.com
"Cannabis culture is officially legal in California, and the budding industry is growing strong in Greater Palm Springs"
"See for yourself with Wander List host Anndee Laskoe as she takes you on a tour of the marijuana industry in Greater Palm Springs.​"
Wander List
January 12, 2018 - Desert Sun
Valley pot industry worried about federal crackdown, but confident state supports cannabis
"Carter said she felt confident the industry had the backing of municipalities in California, but expected the federal government to 'flex its muscles.' She said she’s advising her clients to be completely sure they’re adhering to all state and local regulations."
January 5, 2018 - Nightly News with Lester Holt
CALIFORNIA TOWNS BANKING ON MARIJUANA FOR REVITALIZATION
NBC’s Jacob Soboroff visits Highroad CEO Greta Carter in the town of Desert Hot Springs, which went bankrupt in 2001 and hopes recreational pot can help revive its economy through cannabis-focused businesses.
January 4, 2018 - Megyn Kelly TODAY
HOW LEGALIZED MARIJUANA IS CHANGING ONE CALIFORNIA TOWN
NBC correspondent Jacob Soboroff chats with Highroad Consulting Group about Desert Hot Springs' rapidly developing cannabis industry, and the fact that Highroad will soon employ 100 people.
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January 4, 2018 - Morning Joe
ONE CALIFORNIA TOWN HOPES TO REVERSE FORTUNES WITH CANNABIS
MSNBC correspondent Jacob Soboroff reports from Desert Hot Springs, and speaks with Greta Carter about the towns zoning for cannabis businesses, projected tax revenue from Guide (a Highroad client), then chats with the owners of VetsLeaf (another Highroad client).
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January 2, 2018 - TODAY
CALIFORNIA RESIDENTS LINE UP TO BUY RECREATIONAL MARIJUANA
Jacob Soboroff of TODAY (NBC) reports from Desert Hot Springs, and speaks with Greta Carter about the projected earnings for California's adult-use marijuana industry.
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December 31, 2017 - Desert Sun
Coachella Valley residents welcome the new year, and legal weed along with it
The Desert Sun interviews Dustin Hurst (Acting Operations Manager for GUIDE, a Highroad client) as he smokes a joint outside a New Year's Eve party party hosted by VetsLeaf (a Highroad client) with his wife Kelsey Hurst (an Executive Assistant at Highroad) and other cannabis industry workers.
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November 13, 2017 - KMIR
Company Transports Marijuana and Cash for Sellers
Greta Carter, the CEO of Highroad, a company that helps people break into the marijuana business, said carrying cash is a major safety issue. "We see people get robbed and killed for $1,000 on the street, but yet you will see these cannabis businesses with tens of thousands, if not hundreds of thousands of dollars..."
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November 7, 2017 - Marijuana Business Magazine
CaLIFORNIA DREAMIN': OPPORTUNITIES GALORE
Highroad Consulting Group Partner Greta Carter was pictured in Marijuana Business Magazine, where she spoke about the unlimited opportunities for ancillary businesses in California's legal marijuana industry.
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September 19, 2017 - THC Legal Group
Cannabis thought leaders: Highroad Consulting Group
In a Q&A with THC Legal Group, Greta Carter discusses some of the greatest challenges she's experienced as a consultant, her roots as an activist, and why anyone interested in the cannabis industry needs to motivated by more than just money.
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August 2, 2017 - CNBC
THE PROFIT: MARIJUANA MILLIONS
On the twentieth episode of the fourth season (4:20), The Profit's Marcus Lemonis visits Desert Hot Springs to meet the owners of local cannabis businesses. In this clip, Freedom Flower CEO Greta Carter talks about how her own perspective as a lifelong Republican is at odds with current political attitudes towards cannabis.
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June 6, 2017 - NBC Los Angeles
'Pedal to the Metal': Commercial Pot Famers Staking Their Claim in 'Green Rush'
Greta Carter, a former activist who once lobbied in the state of Washington for laws that govern safety for medical marijuana patients, distributors, growers and providers, plans to open Freedom Flower, a 30,000-square foot indoor marijuana farm, this summer...
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May 8, 2017 - NBC Los Angeles
ELEVATING THE CONVERSATION WITH GRETA CARTER
In 2009, entrepreneur Greta Carter began her career in the cannabis industry. Having left the worlds of banking and real estate, her skills transferred easily to the new industry which was just starting to be regulated. A former VP at Citibank with an expertise in start-ups, Greta founded multiple businesses in the cannabis space...
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April 7, 2017 - The Marijuana Show
HOW TO AVOID AND PLAN FOR PARTNERSHIP CONFLICT IN THE CANNABIS INDUSTRY
Ryan Fingerhut is a licensed attorney in Washington State who has worked as a consultant for over three years in the regulated cannabis industry. He has extensive experience in forming and licensing cannabis companies in multiple states, and drafting sales agreements for both products and companies.
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April 6, 2017 - The Desert Sun
New technology may be key to securing marijuana industry
Greta Carter, who has owned and operated dispensaries and cultivation facilities in Washington, Nevada and California, including Desert Hot Springs, said she believes as the industry expands, people will become less wary of the cannabis-related businesses.
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March 9, 2017 - The Marijuana Show
Tips to surviving the current administration in Cannabis Retail
In a live and interactive webinar, Highroad Consulting Group partner Greta Carter discusses the current state of the marijuana industry and provides tips for surviving the current administration as a cannabis retailer.
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January 24, 2017 - Marijuana Business Daily
California marijuana business owners in legal fog as they await statewide rules
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January 2, 2017 - Cannabis Economy Podcast
Episode 211: Greta Carter
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October 26, 2016 - The Desert Sun
Cannabis industry shines at Desert Hot Springs business summit
Greta Carter, who cultivated in Washington before moving to California, said not all of these jobs require an in-depth knowledge of cannabis.
“We need people with the same talent and skills of any other business,” she said, adding that cultivation facilities will employ accountants, lawyers and marketing and social media specialists...
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July 26, 2016 - Marijuana Business Daily
Amid Avalanche of Hype, Desert Hot Springs Medical Cannabis Industry Faces Challenges
Long-time cannabis entrepreneur Greta Carter made a big career decision recently: She sold her Seattle marijuana business, gave up her Washington State residency and moved to Desert Hot Springs, California.
INTERVIEWS & SPEAKING ENGAGEMENTS
A conversation with Life Gardens CEO, Greta Carter